How Professional Jewelry Display Cases Elevate Your Shop
Professional jewelry display cases provide a luxurious feel to your retail store. They’re the key to turning passerby window shoppers into devoted recurring customers.
A sit-down lighted jewelry display case gives your customers a personalized shopping experience that may help convince them to spend more money on an opulent piece of jewellery. This is especially true for more expensive jewelry pieces that require a little extra time to consider.
Bases & Risers
Jewelry speaks to the heart, and a great deal of thought is often put into purchasing a piece. As such, shoppers expect a stellar shopping experience from the moment they walk into your store. The right display cases can help you achieve this goal. A new design can freshen up your showroom and help to captivate customers.
These sit down jewelry displays are designed to be a counter top solution for your business and are professional jewelry display cases made from tempered safety glass with an aluminum frame that offers added stability. Most are lighted from within so that customers can easily view items on display.
They can also be used as standalone showcases and are available in multiple widths. They can also be combined to create custom display areas and most come with a track for mounting on the wall. They are ideal for displaying a large quantity of jewelry at a single time, and are perfect for use in your retail store or jewelry showroom.
Table top jewelry cases are the most common type of jewelry case and are a great choice for a variety of applications. They offer an ideal eye level view and are specifically designed to tempt customers to indulge in a last-minute additional purchase of earrings, a bracelet or a necklace.
They can also be used in a window display as they are fully see through, and they offer an accurate look at any of your jewellery. Tall neck busts are great for displaying several thinner pieces of jewelry at once and can also be used in a face-off style to dominate any showroom or window display.
Tall Necks
If you’re looking for a way to draw attention to your jewelry displays, consider investing in tall display cases. This is a great option for retailers with limited floor space, as the LED-lit, multi-shelved cases offer customers a 360-degree view of the pieces they’re interested in buying. If you have some particularly stunning or unique rings in your inventory, you can use one of these cases to highlight them to your customers and get them talking about your jewelry store.
In addition to tall displays, you can also find a wide range of necklace and earring display cases for your stores. These portable pieces of jewelry merchandising are easy to transport and ideal for craft shows and travel. Choose from post earring display kits for stud earrings, T-shaped earring displays to showcase drop and dangling styles, or single pair earring displays for hoop-style earrings. For necklaces, short necklace busts can showcase chokers and collar necklaces while longer necklace busts work well for lariat necklaces and opera necklaces.
When it comes to attracting customers and getting them interested in your jewelry, every element of your jewelry displays matters. Using the right display case with the best frames and glass can make your entire merchandising strategy feel more premium, capturing the interest of buyers and inspiring them to buy.
Bracelet Ramps
When it comes to luxury goods, shoppers often hem and haw before deciding whether to drop the cash. They want to know they’re making the right choice and are getting an experience that will make them feel engulfed in the product. One way to elevate the shopping experience is with sit-down jewelry displays. These glass showcases have a base that sits up to 42 inches high, making it easy for customers to examine the merchandise without bending or straining their backs.
These cases also come in a variety of styles, with some featuring an elegantly curved ramp to lay bracelets on. The padded ramps are jewelry display cases wholesale covered in black velvet to protect the jewelry and add style. They’re designed so unclasped bracelets and watches are angled for viewing, a simple upgrade to a standard showcase that instantly levels up the look.
Another jewelry display accessory that instantly levels up a standard case is the watch or bangle pillow. This piece lays flat to hold multiple bangles, watches or bracelets and includes an elastic band to hold them in place. This jewelry display is easy to move around and works well for retail stores, craft shows or even traveling purposes. The pillow can also stand upright for a more dramatic presentation. It’s a great way to add diversity to any showcase and a little extra sparkle to attract attention.
Accent Colors
While it may seem obvious, the color of your jewelry display case plays a very important role in elevating the look of the jewelry it holds. When selecting the right color scheme for your showcase, it is essential to consider that your displays are competing not only with other jewelry display cases in your shop, but also with every other setup a customer has seen in his or her lifetime. If your jewelry presentation looks cliche or common, it will be immediately grouped in a category with all other presentations and ultimately receive the same level of sales as those others.
One of the most common mistakes made with jewelry displays is the use of contrasting colors. This results in the display detracting from the jewelry which is displayed on it. For example, if you have a cherry wood frame and a black top pad displaying gold jewelry, the colors clash and detract from the overall appearance of your jewelry display [see picture below].
Instead, select a color which compliments or enhances your jewelry to create a well-balanced and visually appealing jewelry display. For example, selecting a pink suede frame and copper leather top pad for displaying pearl and gold jewelry is an excellent option. Aside from accent colors, the material of your jewelry display case is an important consideration as well. For instance, a high-quality acrylic jewelry display provides the same sleek and polished look as glass but at a much lower cost and, depending on the type of acrylic, offers resistance against cracking or shattering.
