How to Choose a Showcase For Jewelry
Choosing the right showcase for jewelry is critical to the success of your store. They must be visually stunning to attract shoppers, and their look should align with the type of jewelry you carry.
Learn more about showcase options like glass cases and wall displays that protect merchandise while providing a high-end appearance. Also find options that are easy to transport for craft shows and flea markets.
Space
Jewelry is small and expensive, and it must be protected from theft and other damage. For this reason, it is important to consider the size and space available when choosing a jewelry display case. There are many options available for businesses with different budgets, from open shelving to a more enclosed design that allows customers to try on jewelry.
The type of material used in the showcase is also important. For example, tempered glass is often used for jewelry displays because it breaks into small, similarly sized pieces and is less likely to harm a customer. However, this glass can still be compromised if it is not properly secured or maintained.
If you are looking for a more durable and secure solution, you may want to consider using laminated glass, which is much stronger than tempered glass. This type of glass is reinforced by a layer of interlayer material, which helps protect the jewelry from damage and theft. Another option is to use a solid wood necklace easel board, which offers both durability and style.
Light
A jewelry showcase must be bright enough to highlight the luster and clarity of your precious gems. You can achieve this by installing a general lighting showcase for jewelry set-up that covers the entire showroom. This will help to eliminate any shadowing and washout of colors. Also, choose lighting fixtures with a long operational life and energy efficiency.
Other illuminating options include fiber optic lighting, which is cost-effective and offers precise control over direction and intensity. It can also be used to highlight specific items or focal points within a showcase. Track lighting and recessed lighting are sleek, stylish and unobtrusive, offering a modern aesthetic. They also provide an even, diffused light for the overall display area.
You can also use LED trade show lighting to illuminate your jewelry showcases. This type of illumination is ideal for showcasing jewelry because it produces very little heat and can operate in extreme temperatures. It is a better alternative to halogen and metal halide trade show lights, which produce more heat and create a hotter showroom environment. This can cause damage to your precious gems and jewelry.
Material
When choosing a jewelry display case, consider its size and shape as well as the material used. You want a case that will protect your jewelry while also providing a good look at it. It should also be secure enough to prevent theft. You can choose from a wide range of cases, from simple to elegant. The type of jewelry you sell, your store’s ambiance, and your clientele should all influence your decision.
Typically, glass is the material of choice for jewelry showcases. This is because it provides a clean, sleek look and can be molded into different shapes. It’s also a durable material that can resist a lot of damage. Other materials for jewelry displays include wood and acrylic. These are a good choice for stores that don’t require as much security, but still want to provide a beautiful, luxurious look.
For a more dramatic look, consider using a floor-standing showcase for your jewelry. This can help create a visual impact, especially when used for high-end pieces like Rolexes and diamonds. This kind of showcase can help draw customers in, and it’s easy to customize to fit your unique needs.
Style
Choosing the right style for your showcase for jewelry can help you create a memorable shopping experience for your customers. You can choose from a variety of styles, including wood, glass, and acrylic. Each one has different features that can add to the overall look of your display case.
The professional jewelry display case is perfect for merchandising necklaces, earrings, rings, brooches, watches, and more. Its tempered safety glass 12 inch high display area allows viewing from multiple angles, while the bright white hardboard sliding doors draw customer attention. This display case comes with an ample rear storage area jewellery wall showcase for overflow merchandise. Optional back lighting, locks, and interior adjustable shelves are available.
These displays are a great choice for your boutique or retail store. They’re lightweight and easy to transport, making them a good option for tradeshows or events. They also offer a sleek design that fits perfectly into any retail space. You can choose from several sizes and materials, and many include built-in lighting for optimal presentation of your jewelry. You can also customize the color of the interior and exterior to fit your brand aesthetic.
Accessibility
A showcase intelligently prepared can make the difference that turns a passerby window shopper into a reoccurring customer. It should be filled with jewelry that is both attractive and inviting, making it easy for customers to select the piece they want. The best way to do this is by displaying jewelry in clearly defined sections. This helps avoid senses overload and allows customers to appreciate each collection for its unique design.
Moreover, it is also necessary to ensure that the jewelry display cases have adequate height for a comfortable experience. In addition to preventing a trip hazard, it will ensure that the merchandise is easily accessible by customers. Moreover, the jewelry showrooms should be equipped with an appropriate lighting system to highlight each piece of jewellery. It is essential to carry out extensive usability testing with users who represent different abilities and demographics to improve the accessibility of the jewelry pieces. This can be done by employing a cloud-based DAM system that implements metadata tagging to categorize jewelry assets based on their sensory attributes.
